Description
The links between a firm’s competitiveness and the natural environment have been studied since the mid 90’s. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance. Javier Amores Salvad, Gregorio Martn de Castro, Jos Emilio Navas Lpez and Miriam Delgado Verde List of Figures List of Tables Foreword Stuart Hart Acknowledgements Theoretical Framework The Nature of Environmental Product Innovation and Green Image Research Model Methodology Research Results Conclusions Theoretical Framework The Nature of Environmental Product Innovation and Green Image Research Model Methodology Research Results Conclusions
