Description
Second edition. The definitive “how to” for anyone looking to start or grow a small or home-based business; from deciding whether or not you have what it takes, to building a successful and ethical business. In this book you’ll learn how to: Use business plans; contracts, and record keeping; develop your brand; network; handle difficult clients; collect from non-paying clients; develop a ‘professional’ you; create a marketing plan; use social media to expand and grow; grow your business with employees or independent contractors; shorten your learning curve by reading the real-life experiences of 21 established, professional entrepreneurs. You’ll also see contract and form samples, a resource directory for each chapter and valuable information from other successful business owners that will encourage you to take the next step in your entrepreneurial adventure.
