Description
Catherine Blackburn and Chris Garden both spent may years in corporate employment, gaining skills and excelling in their respective roles; Chris as a Chartered Accountant and Catherine as a Marketing Director having worked with household brands including Unilever, Heinz, Guinness and Colgate. After both were made redundant they decided to put their corporate skills and entrepreneurial leanings to good use and founded Ubevco together in 1996, quickly turning it into a 100m business employing over 120 people and launching key drink brands such as Red Bull, Tiger and Sol into the UK market. Employee to Entrepreneur is their first book. ACKNOWLEDGEMENTS INTRODUCTION ABOUT US PART 1: THE REASONS FOR GOING IT ALONE CHAPTER 1: Why do it? CHAPTER 2: When should you do it? CHAPTER 3: Looking for inspiration CHAPTER 4: Leaving Employment PART 2: BUILDING YOUR BUSINESS PLAN CHAPTER 5: The Idea CHAPTER 6: Number Crunching CHAPTER 7: Getting Advice CHAPTER 8: The Right Business Structure CHAPTER 9: Branding Your Business CHAPTER 10: Minimising Risk CHAPTER 11; The Final Plan and How To Use It PART 3: THE NUTS AND BOLTS OF RUNNING YOUR BUSINESS CHAPTER 12: Working Smartly CHAPTER 13: The Right Environment CHAPTER 14: Staying on Track CHAPTER 15: Managing Relationships CHAPTER 16: Managing Growth CHAPTER 17: Embracing Change PART 4: UNCONVENTIONAL LESSONS CHAPTER 18: Beware of Experts CHAPTER 19: Luck or Judgement CHAPTER 20: The Do Nothing Strategy CHAPTER 21: Business Bullies CHAPTER 22: How To Sleep At Night CONCLUSIONS
