Description
New Revised Printing Now Available! Oftentimes it makes sense for a firm’s leaders to bring in someone from the outside to pull together all the information needed for a business plan. But using outside help can be an expensive proposition. Thus, many more entrepreneurs develop their own business plans. Effective Business Planning: A Structured Approach helps those entrepreneurs who wish to write their own business plans. This book describes a generally accepted format and the content of a business plan. All plans need to have sections describing their businesses, detailing a marketing plan, and forecasting a set of financials. Effective Business Planning: A Structured Approach: it is intended for entrepreneurs at all stages of their business development, as well as for students in entrepreneurship classes in colleges and universities. describes the multiple uses of business plans: be a guide throughout the planning period, used to make decisions about direction and allocation of resources, to distinguish between a good and less attractive opportunity, and to be used for raising outside financing. features four parts: How to Start a Business Plan, Preparing to Plan, Writing the Business Plan, and Presenting the Business Plan. After reading Effective Business Planning: A Structured Approach, not only will the reader be able to create a successful business plan, but will become more effective in running their business!
