Description
With its unique mix of theory, historical discussion, case studies, and contemporary analysis, this book provides a complete and detailed comprehension of the business environment in Central America, with a focus specifically on Guatemala. Identifying the key drivers of Central America economic growth and development, it outlines what must be done to take advantage of the opportunities as Guatemala moves into the future. This book will serve as a valuable resource for IB scholars and students seeking to learn more about the changing focus and interests of Central America, and the implications and opportunities this poses for global business interests. 1 Introduction 2 Economic Environment 3 Political and Legal Environment 4 Cultural and Socioeconomic Environment 5 Establishing a Business in Guatemala6 Marketing in Guatemala 6 Marketing in Guatemala 7 Conclusions and Future Trends
