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Der einflureiche Bestseller jetzt neu als Broschurausgabe! Baldock ist ein Gegner traditioneller Methoden von Zukunftsprognosen. Er behauptet, da diese in einer sich stndig ndernden Umgebung nicht immer zuverlssig funktionieren und stellt fnf sehr verschiedene Szenarios fr die Unternehmenswelt der Zukunft vor. Will ein Unternehmen im 21. Jahrhundert bestehen, so mu es fundamentaler denken und zu drastischen Vernderungen bereit sein. Anhand der Szenarioplanung in einfachen Schritten und praktischen Beispielen lernen Manager, optimistisch in eine ungewisse Zukunft zu blicken. (01/00) Until very recently, ROBERT BALDOCK was a global managing partner with Andersen Consulting, responsible for leading Andersen’s efforts in eCommerce, Customer Relationship Management and Mergers and Acquisitions within the Financial Services Industry ? a $900m global business. Robert Baldock is now Group Chief Executive of a set of ventures branded under ‘time2’, concerned with helping people save time and improve their quality of life. At Andersen, Robert Baldock built up a reputation for being a thought leader and innovator. He was responsible for leading a group of partners in Andersen’s global financial services practice in developing a set of scenarios for the future of the financial services industry. Robert also led another initiative to look at the future shape of the consumer serving industries. This initiative led him to write this book. Robert has also just had published his second book. The Last Days of the Giants? (Wiley), which was born out of another piece of work that the author initiated, to explore what the giant corporations of the world have to do if they are to survive and prosper in the 21st century. Robert is a regular speaker at conferences, and has written many papers and articles for national and international papers and publications. He is married with two children and in his spare time his main passion is Formula 1 motor racing and cars in general. He is Chairman of the UK Motorsport Industry Association, the trade body representing British Motorsport. The Walls Come Tumbling Down. Some Reasons for the Fall. Predicting the Unpredictable. Sun Chasing. Keiretsu Rising. Acme Co. Excelliance. Thunderstrike. Insights for all Industries. Appendix. Index.
