Description
Give your business the edge with crowd-power! Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business. Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting. David Alan Grier is a writer, teacher and consultant on labour, technology, communication and management. He is Associate Professor at George Washington University, where he teaches International Science and Technology Policy. He is also the 2013 President of the IEEE Computer Society. Introduction 1 Part I: Understanding Crowdsourcing Basics 7 Chapter 1: People Power: Getting a Feel for Crowdsourcing 9 Chapter 2: Getting to Know the Forms of Crowdsourcing and Crowdmarkets 19 Chapter 3: Infiltrating the Crowd 29 Chapter 4: Joining the Crowdforce 43 Part II: Looking at the Different Forms of Crowdsourcing 61 Chapter 5: Creating Crowdcontests 63 Chapter 6: Raising Money with Crowdfunding 79 Chapter 7: Making Use of Macrotasks 99 Chapter 8: Managing with Microtasks 125 Chapter 9: Combining the Intelligence of Self-Organised Crowds 145 Part III: Building Skill 161 Chapter 10: Engaging the Crowd with Your Project 163 Chapter 11: Instructing the Crowd 175 Chapter 12: Crowdsourcing with Social Media 187 Chapter 13: Picking Your Platform 203 Chapter 14: Managing Your Crowd 221 Chapter 15: Learning on the Job 241 Part IV: Getting All You Can Get from the Crowd 257 Chapter 16: Combining Microtasks and Preparing Workflow 259 Chapter 17: Crowd Reporting: Using the Crowd to Gather Information and News 273 Chapter 18: Initiating Innovation 287 Chapter 19: Preparing Your Organisation 309 Part V: The Part of Tens 317 Chapter 20: Following the Future of Crowdsourcing: Ten (Or So) Websites to Watch 319 Chapter 21: Ten Best Practices to Adopt 329 Chapter 22: Ten Success Stories 335 Chapter 23: Ten Crowdsourcing Blunders to Avoid 343 Index 353
