Description
Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is serving as Visiting Professor at Boston University, Boston, Massachusetts, since 2013 and is also adjunct professor at the UFV India Global Education of the University of the Fraser Valley, Canada. About the Author Acknowledgements Preface List of Figures Section-I The Crowd Foundation Chapter 1 Crowdsourcing Chapter 2 Crowdfunding Chapter 3 Crowd-based Business Modeling Section-II Crowd Dynamics in Business Chapter 4 Decision Space: Collective Intelligence Chapter 5 Crowd-based Business Leadership and Strategies Chapter 6 Technology and ‘Generation Next’ Business Chapter 7 Consumer Behavior and Cognitive Theories Chapter 8 Crowd-based Service Design Section-III Times Ahead Chapter 9 Future Perspectives Index
