Description
This study provides a practical framework that enables managers and strategic planners to determine whether and how their growth and investment plans will succeed. The author outlines a concept of strategic leverage which is designed to help managers understand where a company stands in the competitive dynamics of its industry. Demonstrating how to link company strengths with market opportunities by using case studies from a wide variety of industries – telecommunications, chemicals, high-tech and medical appliances, food and travel, this book will enable managers to define and communicate corporate strategy.
