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Chapter Summaries Acknowledgements Introduction Chapter One?Choosing A Business Looking Inside: Ideas From Within Looking Outward: Ideas From The World Around You Inside And Out: Combining Both Approaches Idea Sources: An Endless Well Tough Choices: Product Or Customer First? Major Factors: Narrowing Your Choices Naming Your Business Timing Issues Tyranny Of The Urgent The Business Choice Chicken-And-Egg Syndrome Chapter Two?Recipe For A Thriving Business Recipe For A Thriving Business Components Of A Thriving Business Why This Structure Matters A Unique Methodology A Traditional Business Plan Versus The Structure Of Profitability Chapter Three?Step #1: Vision Why You Need A Vision For Your Business Vision: What Does It Really Mean? Four Benefits Of Having A Compelling Vision The Importance Of A Compelling Vision Sources Of A Vision Developing A Vision Three Steps To Creating A Compelling Vision What Does A Compelling Vision Look Like? The Importance Of A Win/Win Experience Mission Statement Versus Slogan Versus Vision Incubating Your Vision Three Problems Chapter Four?Step #2: Critical Success Factors And Strategy What Is A Critical Success Factor For A Business? Your Critical Success Factors Critical Success Factor Analysis: The Foundation What Will This Analysis Accomplish? Synchronizing Vision And Critical Success Factors Making Implementation Measurable Your Strategic Plan: The Road Map For Achieving Your Vision Creating A Sustainable Competitive Advantage Chapter 5 ? Step #3: Marketing Where Do Marketing And Sales Fit In? The Importance Of Your Marketing And Sales Area Overview Of Your Marketing And Sales Area Your Number Of Potential Buyers Awareness Of A Need For Your Product Or Service Understanding Your Customer Attractiveness Of Your Solution Create Experiences Worth Repeating Their Awareness Of Your Solution Updating Your Critical Success Factors Chapter 6?Step #4: Sales And Related Areas Your Delivery Channels Effectiveness Of Your Sales Processes Sales Is An Ongoing Process Meeting And Exceeding Your Customer’s Expectations Assessing Your Competition Updating Your Critical Success Factors Chapter 7?Step #5: Producing Your Product Or Service What Production Means The Production Chicken-And-Egg Syndrome Overview Of Your Production Area The Five Elements Of Your Strategic Advantage Exceptional Versus Great Versus Good Versus Average Product Cost Advantage Product Quality Delivery Time Or Convenience Customer Service The Uniqueness Of Your Product Developing Your Strategic Advantage Updating Your Critical Success Factors Chapter Eight?Step #6: Financing Your Business Why The Funding Of A Business Is So Important Your Overall Financing Needs Evaluating Your Financing Needs Tools For Calculating Your Financing Needs Types Of Financing Sources Of Financing Evaluation Of Financing Criteria Obtaining Funding Updating Your Critical Success Factors Chapter 9?Step #7: Execution?Innovating And Systematizing Business Planning Activities Developing A Game-Changing Vision Recrafting And Recasting Your Vision Innovation Fruit Stands Versus Factories Systems Your Daily Role In Your Business Updating Your Critical Success Factors Chapter Ten?In Conclusion About The Author Free Special Bonuses Additional Resources
