Description
A. Coskun (Josh) Samli is Research Professor of Marketing and International Business at the University of North Florida, USA. He is the author and co-author of almost 300 scholarly articles, 23 books, and 30 monographs. Samli has lectured extensively in Europe, Eastern Europe, the Middle East, Asia, and Oceania, and was very active in the Fulbright Commission. Dedication Preface Acknowledgements About this Book Introduction 1. Pre-opening Preparations 2. Retail Marketing Strategy Development 3. Fitting into Multi-Layered Retail Competition 4. Major Trends in the Retailing Sector which Independents Must Know 5. The Retail Evolution 6. Capitalizing on Market Potentials 7. Consumer Behavior and Retail Strategy Appendix to 7 The High Touch Effect 8. Strategy Alternatives 9. Developing Measuring, and Managing Store Image 10. People are our Strength 11. We Must Communicate with our Market 12. Developing a Merchandise Mix 13. Pricing Strategies 14. Being Connected to a Supply Chain 15. Store Performance Evaluation Postscript
