Description
This work seeks to show how the impact of the ideology and practices of consumption are affecting not only consumers’ non-working life and identities, but increasingly their working life and identities within it. It seeks to show how the boundaries between employees as consumers and as workers are being blurred, not only by organizations’ concern to meet the needs of “consumers as customers”, but also through shared expectations that consumers and employees must be autonomous, responsible, calculating and enterprising individuals both in and outside work.
