Description
The author of )Microsoft Secrets( turns his attention to Netscape and explains how companies can learn from the operating principles it pioneered. Subtitled )Lessons From Netscape And Its Battle With Microsoft(. Contents Preface Acknowledgments 1: Introduction Competing in the Age of the Internet 2: Creating the Company The Vision, the People, and the Organization 3: Competitive Strategy Using Judo to Turn an Opponent’s Strength into Weakness 4: Design Strategy Leverage through Cross-Platform Techniques 5: Development Strategy Flexible, Fast, and “Slightly out of Control” 6: Competing on Internet Time Lessons from Netscape and Microsoft Afterword Appendix 1 Netscape’s Chronology Appendix 2 Netscape’s Products Interviews Notes Index
