Description
Link commercial growth and value to management and governance. The guidance provided in this book helps you take the valuation of todayan arcane, statistical methodologyand bring it into the realm of modern management decision making. There is a disconnect between corporate governance/management initiatives and commercial success. Sound management and governance will help you bridge that gap between classic corporate valuation disciplines and commercial success. Project and corporate growth are both characterized by functional focus. For example, there might be a dedicated sales/marketing growth project. Metrics of success might be market share or number of units sold. In reality, growth is an overall organizational effort and must be measured by the increase in the corporate valuation. Interview data show that this is not the case and that the contributors efforts become misaligned in the excitement and focus of the individual campaign. This book shows you how overall valuation is the true measure of success of a growth effort. It is a lesson that applies from startup to the public liquidation of the entity. What You Will Learn Allocate growth resources, including the decision process, internal governance, and empowering leadership Consider marketing and branding, such as competitive perspective, customer demographics, regulatory considerations, role of collaboration, and more Know the role of technology/IP, including the current state of application and the role of proprietary information Consider risk and downside, including company failure, loss of market share, and loss of key people/customers Who This Book Is For C-level management and above; corporate governance professionals; boards of directors; CEOs; venture and other investment organizations; business school academics, faculty, and students; and accounting, regulatory, and legal professionals Chapter 1: Growth – an Introduction Growth doesn’t stand alone External/ Internal aspects Commercializing Growth Disruption Risks of non-growth Growth strategy in a digital Economy Instilling a growth mindset Chapter 2: Growth Rates-Boundaries/ Limits Internal o Organization- people o Governance Model o Technology External o Markets o Competition o Regulatory Impact Chapter 3: Global Perspective Currency Fluctuations Economic Shifts Political Changes Chapter 4: Strategy and Business Models for Growth Scaling Sustainable Business Models Financial Metrics Chapter 5: Organizational Impact & Corporate Culture Distribution of Functional Skills Experience and Nature of Workforce Ability to Attract New Talent Scaling Culture in fast-growing companies Chapter 6: Growth Resources -Acquisition Balance Sheet Strength Financial market Connections Timing Internal/ External Consideration Chapter 7: Allocation of Growth Resources Decision Process Internal governance Empowering leadership Leadership in a growing company Chapter 8: Market and Branding Considerations Competitive Perspective Customer Demographics Regulatory Considerations Role of Collaboration Branding: Rico Leadership in a growing company Chapter 9: Capital/ Financial Considerations Availability/ Cost of Capital Chapter 10: Role of Technology/ IP Current State of Application IP -Defensive/ Freedom to Operate Role of Proprietary Information Chapter 11: Risks/ Downside Considerations Company Failure Kill your Baby Loss of Market Share Loss of Key People/ Customers Chapter 12: Conclusion – What has been learned?
