Description
Preface by Rick Spence Part I: Simplifying Innovation Chapter One: Innovation: Ouff! That Sounds Difficult Chapter Two: Simplifying Innovation: Don’t Forget to Change the Oil Chapter Three: Innovation Drives Marketing and Sales Chapter Four: Understanding Innovation: Process, Product and Service Chapter Five: The Innovation Continuum: From Simple to Disruptive PART II: The 90% Rule and Defining Your Core Business Chapter Six: The 90% Rule Chapter Seven: Understand Your Core Business: Then Disturb the Status Quo Chapter Eight: Your Core Business Through a Different Lens Chapter Nine: Getting Innovative Thinking on the Front Burner Chapter Ten: Getting Thinking to Work PART III: Working through the 90% Rule Chapter Eleven, Step One: Engaging Emotions, Not Numbers Chapter Twelve, Step Two: Exploring What You Can Be, Not What You Are Chapter Thirteen, Step Three: Building a Relevant Brand Chapter Fourteen, Step Four: Identifying and Ranking Opportunities Chapter Fifteen, Step Five: Building a Plan Chapter Sixteen, Step Six: Speaking To Be Heard Chapter Seventeen, Step Seven: Success Comes from Action: The Never-ending Step PART IV: The Next 10% Chapter Eighteen: The Best of Both Worlds Chapter Nineteen: Making a Decision Chapter Twenty: Growing Your Own Chapter Twenty-One: Unpack Your Bag and Stay Awhile: Applying Innovation to A More Fulfilled You Afterword About the Authors Acknowledgements
