Description
The authors of the bestselling The Customer Comes Second show companies of all sizes how to compete fiercely and manage change gracefully by holding fast to their core values.. Why do some companies surviveor even thriveamidst fierce competition and constant change? Hal Rosenbluth and Diane McFerrin Peters go behind the scenes at fifteen of the worlds most resilient and innovative companies to reveal how they have met todays most pressing management challenges and how they prepare for tomorrow.
