Description
PART I – WHY LOOK BEYOND THE BUSINESS PLAN 1. The purpose of this book 2. Business plans – why are they advocated? 3. Are business plans appropriate? 4. Business plans are not the only option 5. Enterprise and exploration 6. A guide for explorers? PART II – THE TEN PRINCIPLES 7. The starting point: understanding how to explore 8. Principle 1 – An enterprise is a means not an end 9. Principle 2 – Don’t commit more than you can afford to lose 10. Principle 3 – Start from where you are 11. Principle 4 – Carry out reality checks and make appropriate plans 12. Principle 5 – The only reliable test is a real one 13. Principle 6 – Get started and get some momentum 14. Principle 7 – Accept uncertainty 15. Principle 8 – Look for opportunities 16. Principle 9 – Build and use social capital 17. Principle 10 – Acquire the relevant skills 18. Following the Principles PART III – SEEKING A BALANCED PERSPECTIVE 19. Striking a balance 20. Comparing approaches 21. Some reflections and implications 22. Postscript – The relevance of exploring PART IV – FURTHER INFORMATION
