Description
1. An Introduction to Retailing 2. Building and Sustaining Relationships in Retailing 3. Strategic Planning in Retailing 4. Retail Institutions by Ownership 5. Retail Institutions by Store-Based Strategy Mix 6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing 7. Identifying and Understanding Consumers 8. Information Gathering and Processing in Retailing 9. Trading-Area Analysis 10. Site Selection 11. Retail Organization and Human Resource Management 12. Operations Management: Financial Dimensions 13. Operations Management: Operational Dimensions 14. Developing Merchandise Plans 15. Implementing Merchandise Plans 16. Financial Merchandise Management 17. Pricing in Retailing 18. Establishing and Maintaining a Retail Image 19. Promotional Strategy 20. Integrating and Controlling the Retail Strategy Appendix: Careers in Retailing
