Description
Using extensive research and interviews with industry insiders, Doran P. Levin offers a startling look at Chrysler under the leadership of Lee Iacocca: how the Chrysler boss, seduced by his own PR, poured money into nonautomotive ventures even as research and development were curtailed; ignored overdue engine remakes and structural changes in favor of simple chrome redesigns and new dashboards; and publicly vilified Japanese automakers while secretly buying cars and components from them.
