Description
Julie Atherton is an award-winning social media consultant and digital strategist with over 30 years’ experience gained working with global brands including fits Nissan , ITV, Deloitte Digital and ASOS. Based near Bristol, UK, she trains marketing professionals and business leaders in social selling and social media strategy and is a Qualifications Advisory Board member for the Institute of Data and Marketing (IDM). A regular speaker and awards judge, she has been interviewed for publications including Forbes and The Sunday Times. She is the author of Social Media Strategy, also published by Kogan Page. Chapter – 01: Introduction – How To Use This Book; Chapter – 02: The Modern B2B Sales Challenge – Who Sells, How They Do It And Why It Works; Chapter – 03: Getting Started – Creating Your Own B2B Social Selling Strategy With Achievable Objectives And KPIs; Chapter – 04: Networked Audiences – Finding Your Networked Audiences On Social Media, What Do They Look Like, And How Can You Understand Them?; Chapter – 05: The Interdependent Brand – Differentiating Your Business Through Mature Relationships And Effective Content Marketing; Chapter – 06: Campaigns – How To Take An Integrated Approach To B2B Social Selling Channel Selection; Chapter – 07: Campaigns – Building And Implementing A B2B Social Selling Plan; Chapter – 08: B2B Social Selling Tools – How To Select The Best Tools To Improve Efficiencies, Increase Insight, And Transform Results; Chapter – 09: Using B2B Social Media Influencers – Making The Most Of Influencer Relationships; Chapter – 10: Monitoring And Measurement – Measuring The Effectiveness Of Your B2B Social Selling Strategy; Chapter – 11: Social Transformation – Creating A B2B Social Selling Culture In Your Business
