Description
Dedication ix Foreword xi Preface xiii Acknowledgments xv About the Author xvii 1 So, You Have a Game?-Changing Discovery… Congratulations! 1 Brief Review of Academic Entrepreneurship 3 State of University Technology Transfer 5 Study of Academic Entrepreneurship 7 Academic Start?-Ups Are “Early Stage” 8 Overview of the Process 13 Summary 18 References 18 2 Now What? Protect Your Intellectual Property 21 Types of Intellectual Property 22 Patent 22 Trademark or Service Mark 23 Copyright 23 Trade Secret 23 Patenting and Public Disclosure Considerations 25 University Patenting Process 27 The Anatomy of a Patent 34 How to Read a Patent 42 Summary 43 References 43 3 Are They Buying What You’re Selling? The Search Phase 45 Example 48 Example 51 The Value Proposition 54 Summary 56 Reference 56 4 Friend or Foe: The Tech Transfer Office and Licensing 57 License Agreements with Existing Corporations 58 Example 58 University IP Licenses to Start?-Ups 62 Summary 70 References 71 5 Proof?-of?-Concept Centers: Bridging the Innovation Gap 73 Proof?-of?-Concept Centers (POCCs) 77 SBIR/STTR Programs 83 Summary 86 References 86 6 Start?-Up Management: You’ve Got to Kiss a Lot of Frogs… 87 Founders Term Sheet for RegenLive 99 Management Structure 102 Directors (Board of Directors) 102 Board of Advisors 105 Consultants 105 Subcontractors 106 Employees 108 Summary 110 References 111 7 Graduate Students and Postdocs, Start Up Your Career 113 Introduction 113 Why Do It? 114 Challenges and Opportunities Spinning Out from the University for Students 116 Faculty Member Participation 119 Faculty Member Not Participating 122 None of the Above 123 Formal Education 123 Business Plan Competitions…Not Just for Undergrads 125 Conclusion 126 References 127 8 Incubators and Accelerators: It’s Time to Move Out 129 Incubators 130 Accelerators 136 Summary 140 References 140 9 Do You Believe in Angels? Financing Your Company 143 Business Plan 143 Finding Investors 149 Friends and Family 150 Local Incubators/Accelerators 150 Economic Development Organizations 151 Individual Angels 151 Angel Investor Groups or Networks 153 Corporate Investors 154 Crowdfunding 155 Equity Crowdfunding 157 Academic Crowdfunding 160 Venture Capital 162 University Venture Capital 165 Sample Problem 168 Building and Expanding Value for the Academic Founder 171 Summary 174 References 175 10 Your Roadmap: Avoid the Potholes 177 How to Create a Successful Company 183 Example 1: Uber 183 The Concept 183 Market Research 183 Intellectual Property 184 Proof of Concept 184 The Team 184 Financing 184 Challenges for Uber 185 Example 2: Genentech 185 Discovery 186 Intellectual Property 186 The Team 187 Market Research 187 Financing 188 Summary and Going Forward to Your Successful Venture 190 References 191 Suggested Reading 193 Key Terms 195 Index 199
