Description
When it was first published in 1963, IBM CEO Thomas Watson Jr’s “A Business and its Beliefs” gave readers a look inside IBM’s executive offices. The ideas still resonate with the managers of 2003, and this new edition reintroduces Watson’s ideas to a new generation of decision makers in search of IBM-style standards for their own organizations. This work features a series of prescriptive chapters written by the son of the founder of International Business Machines, and highlights the tenets and beliefs upon which one of the world’s most important companies was created.
