Description
Part 1: Management 1. Change management: Kotter’s eight-step model 2. Cognitive biases in decision making 3. Emotional intelligence 4. Negotiating techniques: BATNA 5. 360-degree assessment Part 2: Marketing 6. Multichannel marketing 7. The 4 Ps of marketing 8. Pricing strategies: dynamic pricing 9. Product life cycle 10. Segmentation and personalised marketing Part 3: Strategy 11. The BCG growth-share matrix 12. Blue ocean strategy 13. Core competence and the resource-based view 14. Five forces analysis 15. Game theory: the prisoner’s dilemma Part 4: Innovation and entrepreneurship 16. Design thinking 17. Disruptive innovation 18. The lean startup 19. Open innovation 20. Scenario planning Part 5: Finance 21. Capital asset pricing model 22. Capital budgeting 23. Ratio analysis 24. Valuing the firm 25. Weighted average cost of capital
