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Das lehrreiche Buch jetzt als Paperback-Ausgabe! Hier lernen Sie, wie man Organisationen so umgestaltet, da sie den Herausforderungen des Wettbewerbs auf einem immer hrter umkmpften, globalen Markt begegnen knnen. Eine konkrete Anleitung zum Handeln fr Manager und Studenten! Mit wertvollen Einblicken in Philosophien und Fhrungsstile bekannter Fhrungskrfte. (11/97) NOEL M. TICHY is a professor at the University of Michigan’s Graduate School of Business and the author of several books including Managing Strategic Change. MARY ANNE DEVANNA was, until her recent death, Associate Dean of Columbia University’s Graduate School of Business and coeditor of The Portable MBA and Strategic Human Resource Management. The Themes, The Protagonists, The Transformational Drama. RECOGNIZING THE NEED FOR REVITALIZATION. The Gathering Storm. Overcoming the Resistance to Change. CREATING A NEW VISION. Diagnosing the Problem. Creating a Motivating Vision. Mobilizing Commitment: Getting People Signed on to the Mission. INSTITUTIONALIZING CHANGE. Creative Destruction: Reweaving the Social Fabric. The Leader as Social Architect I: Making Bureaucracy Behave. The Leader as Social Architect II: Motivating People. EPILOGUE. History Repeats Itself. Notes. References. Index.
