Description
Acknowledgements Introduction Part 1: Being Indie in a Big Box World Chapter 1: Standing Out Among the Crowd Action Guide Chapter 2: Stepping Outside Your Comfort Zone Habits of Successful Retailers Action Guide Chapter 3: Leaning On Outside Organizations Getting Involved With Outside Organizations Benefits That Organizations May Offer Action Guide Chapter 4: Identifying Your Unique Store Story Creating an Inventory Assortment That Stands Out The Unique Traits of Your Store General Interview Questions for Potential Employees Action Guide Part II: Practical Steps to Increase Your Store Visibility and Sales Chapter 5: Sourcing Products through Trade Shows and the Internet The Benefits of Sourcing as a Retailer Working with Wholesalers Understanding the Value of Trade Shows Managing Orders Placed at Shows Utilizing Online Sourcing Platforms Action Guide Chapter 6: Buying For Customer vs. Yourself Understanding the Basics of Retail Math Introducing Customer Feedback for Inventory Management Using Point of Sale to Help Manage Inventory Action Guide Chapter 7: Selling Your Products Introducing and Managing Store Events Highlighting Inventory through Displays Using Modern Technology in Your Store Identifying If Mobile Commerce Matters Action Guide Chapter 8: Applying Press and Marketing to Your Business Using Email to Communicate Store Messages Using the Internet as a Marketing Platform Resources Every Independent Retailer Should Know About Action Guide Part III: Making a Mark in the Economy Chapter 9: Making Your Presence Online Embracing E-Commerce Social Media in Today’s Retail Marketplace Action Guide Chapter 10: Taking Part in Shop Local Initiatives Understanding Buy Local Campaigns Finding Success Through Small Business Saturday Introducing Commerce and Charity Action Guide Chapter 11: A Crystal Ball for Independent Retailers The Future of Independent Retail The Future Beyond Technology When Retail Isn’t In Your Future Parting Words from Jason Prescott Parting Words from Nicole Leinbach Reyhle Conclusion Appendix A: Resources for Independent Retailers Appendix B: Common Retail Terms and Definitions
