Description
Introduction: The Experience Imperative. PART I Experience Analytics Essentials for Closing Blinspots and Connecting the Dots A Fresh Pair of Eyes are Needed to See Your Digital Business Today. 1. What Ingredients Make for a Good Experience? 2. Where are the Blindspots in the Traditional Digital Intelligence Ecosystem? 3. A Map of Digital Experience Analytics and Metrics. 4. Connect the Dots Between Experience and the Digital Intelligence Ecosystem. PART II Solve Everyday Business Challenges Faster with Experience Analytics Train Your New Pair of Eyes on Your Digital Business. 5. Solve Common Challenges at the Top of the Funnel. 6. Solve Common Challenges at the Middle of the Funnel. 7. Solve Common Challenges at the Bottom of the Funnel. 8. Solve Common Challenges at the Flip Side of the Funnel. 9. Solve Challenges Across the Entire Customer Journey. PART III See Into The Future with Experience Analytics. 10. Target and Personalize Marketing Experiences Based on Digital Body Language. 11. Extend Experience Analytics to New Channels.
